The Seven Levels of Communication
By Michael J. Maher
The world of business is going through an evolution. The economic environment has made traditional marketing and advertising less effective. Companies, sales people, and entrepreneurs are wondering how social media fits into future business plans. (7L) The Seven Levels of Communication answers these questions as business evolves from the Ego Era to the Generosity Generation. Written in the narrative-style of a novel, (7L) takes you through the transformation of salesperson Rick Masters. As he learns the specific strategies using the seven levels of communication as a guide, he discovers that the rewards for implementing these lessons are greater than he expected. He finds more than success. He finds significance.