Pound Foolish: Exposing the Dark Side of the Personal Finance Industry

By Helaine Olen

Helaine Olen’s new book, “Pound Foolish,” looks at the flaws of the personal finance industry and covers a lot of ground. But what she wrote about the way women are marketed to, and the people who are doing that marketing, is worth noting.
Olen argues that women are inundated with messages that they’re incompetent in managing their money, and that they are too emotional or too busy to take it seriously. She says: “It’s not true.”