John started his first business at the age of 15. Since then he has been a business founder, co-founder or in high-level management the majority of his working life. Having more than 25 years in the financial, and management arena, John has consistently been drawn to the numbers and details of business and investing. John has built several multi-million dollar businesses from the ground up, including one of his corporations with over 170 employees and subcontractors doing business in 37 states. Over the years, as John has attended “the school of hard knocks.” He has been in charge of a wide range of responsibilities involving business management, finance, investing, real estate, and legal/contractual duties – all the while continually educating himself professionally. He considers himself to be a perpetual student. From his years in businesses and real estate, John has picked up invaluable experience, wisdom and comprehension in creative and diverse financial dealings, as well as the nuts and bolts of business management and investing. This has been an ideal foundation for his ability to educate and assist his clients in reaching their financial goals. John has always loved sharing the knowledge he has learned with others. Over time, he realized a great need and passion for “true” financial education so that people could be financially free. John is currently active both professionally and personally in private lending, real estate, and business funding – all using the cash value of his Life Insurance through the principles he learned from the Infinite Banking Concept over a decade ago. John’s true passion is creating financial freedom for others, and educating people on the power of “Becoming your Own Banker”, and maintaining the control, safety, liquidity, and outcome of their own money. John lives in Salt Lake City with the love of his life, Ruth, and their three beautiful children. Away from business, he enjoys scuba diving, mountain climbing, traveling, and spending time with his family and friends.