What if you could look at almost any business operation and see immediately whether it was becoming more valuable or less? What if you as an investor could use it to spot stocks that were far likelier than most to rise high? Rewarded by knockout results, managers and investors are peering into the hearts of what makes businesses valuable by using a tool called Economic Value Added.
Below is a scan from Fortune Magazine, September 1983.
https://infinitebanking.org/wp-content/uploads/2011/08/EVA.pdf